One of the biggest trends right now in the world of foundations are serum foundations.
At first glance, serum foundations may look just like a really watery foundation. However, that’s not the case — think of them as a very lightweight yet full coverage make-up. In fact, many serum foundations on the market today are so pigmented you only need a drop or two to cover your whole face. And because they are so fluid, it’s easy to build up coverage without getting any sort of cakey look — the finish of serum foundations are unbelievably natural.
Today’s serum foundations may be the answer for those looking for a polished look, but don’t want to look like they’re wearing make-up. And there’s literally a serum foundation available at every price point. Let’s take a look at some of the serum foundations out there right now, from budget-friendly to splurge-worthy.
e.l.f. Beautifully Bare Foundation Serum ($8)
Brand new from e.l.f. is their Beautifully Bare Foundation Serum, designed to provide a lightweight yet flawless look. Available in three color ranges, the foundation is chock full of good-for-your-skin ingredients, including vitamins, grape seed oil, and goji berry. And it also has broad spectrum UVA/UVB SPF 25 protection.Rimmel Lasting Finish 25H with Comfort Serum. Photo courtesy Rimmel.com.
Rimmel Lasting Finish 25H with Comfort Serum (About $8 at drugstores)
One of the latest serum foundations to hit drugstores is Rimmel’s Lasting Finish 25H with Comfort Serum foundation. Offered in 10 shades, the foundation will reportedly stay put for up to 25 hours regardless of sweat, heat or humidity.
Maybelline Dream Wonder Fluid-Touch Foundation (About $10 at drugstores)
Maybelline’s Dream Wonder Fluid-Touch Foundation is a budget-friendly take on the serum foundation trend. The lightweight yet well pigmented foundation seems to fuse with skin, creating a very natural appearance while hiding imperfections. Available in 12 shades.
Physician’s Formula Cosmeceutical Youth-Boosting Spotless Foundation (About $15 at drugstores)Physician’s Formula Cosmeceutical Youth-Boosting Spotless Foundation. Photo courtesy PhysiciansFormula.com.
Another serum foundation available at drugstores is Physician’s Formula Cosmeceutical Youth-Boosting Spotless Foundation. Available in three shades, this foundation claims to reduce the appearance of spots by 67 percent. The foundation is dispensed by a dropper in the cap and comes with a special application brush. It is also gluten free, hypoallergenic, paraben-free, and dermatologist approved.
bareMinerals bareSkin Pure Brightening Serum Foundation ($29)
Reportedly a tone-correcting mineral foundation and brightening serum in one, bareMinerals’ bareSkin Pure Brightening Serum Foundation offers a natural finish with adjustable coverage for all skin types. Made without silicone, parabens or fragrance, this foundation comes in 20 shades and features non-chemical broad spectrum SPF 20.
Diorskin Nude Air Serum ($53)
Available in eight shades from ivory to mocha, Dior’s Diorskin Nude Air Serum goes on ultra-light and dries to a weightless, velvety finish that feels just like natural skin. This is due in part to Dior’s Oxygen Activ technology, which is a combination of hyper-oxygenated oil, minerals and vitamins. The foundation is packaged in a lux glass bottle with a dropper — the foundation can be applied with fingertips or a brush.
Giorgio Armani Maestro Foundation ($64)
One of the first serum foundations to hit the market was Armani’s Maestro Foundation. According to Armani’s website, this foundation was inspired by super organza, known as the thinnest fabric in the world. Available in 17 shades, the foundation is an “ultra-fine oil-pigment suspension” that can hide flaws without any noticeable buildup.